Grace Parker, Founder and CEO of In/External Health and Fitness came to me to discuss a new app she was developing. Unimpressed and unsatisfied with existing fitness apps finding them to be overly simplified and riddled with annoying advertisements ( as well as bad design) she decided to take matters into her own hands.
The Logo.Grace asked me to develop a logo that was strong yet flexible enough to be appealing to varying body types for both male and female.
The App. Grace asked me to create individual reward icons for her app, user are to be encouraged throughout their individual journeys to fitness. This was a really enjoyable process as I got to have a lot of fun with wordplay/visuals